From the early 1910s through the 1920s, movie palaces became the rage in Europe and the United States. They were characterized by opulent and luxurious features inside and out. Architect Francesc de Paula Nebot created Barcelona’s version in a Modernisme style. The Coliseum was extremely popular when it opened on Gran Via in 1923. Paramount Studios owned it until 1939 when the Golden Age of Cinema was peaking. Teatre Coliseum is now a combined theater for movies and stage productions.