New York City has Times Square, London has Piccadilly Circus and Toronto has Yonge-Dundas Square. This intersection is aglow with neon signs, abuzz with foot and car traffic and awash with 600 water jets. Encircling the one-acre square are retailers dominated by the 235 stores inside Eaton Centre. This is 10 Dundas Street East, the home of four television stations owned by Rogers Media. Estimates suggest over 50 million people annually get cricks in their neck while visiting Yonge-Dundas Square, the self-proclaimed Heart of the City.