Perhaps I am a victim of effective advertising, but whenever I see a toucan I think of Toucan Sam, the mascot for Fruit Loops cereal by Kellogg’s since 1962. These toucans were at an animal rescue center in Costa Rica. Their stated mission is to protect native reptiles, amphibians and birds, and they heavily recruit for volunteers who pay for the experience of working there. But after visiting several of these centers, I could not tell if their mission was true, if they pretend to be a zoo, or if it is a scheme to attract kind-hearted, nature-loving tourists with money.