The bright neon signs, flashing ads, street performers, careening cabs, musical productions and guarding police at Times Square in Midtown are only a part of the menagerie. About 40 million people annually make the pilgrimage to the “Center of the Universe.” In 1872, it was called Longacre Square. When the New York Times became a major tenant in 1904, the area adopted the newspaper’s name. Once considered a prime location, it deteriorated during the Great Depression through the mid-1990s. Then, Mayor Rudolph Giuliani cleared out the porn theaters and helped restore the Broadway ones. This has been the location of countless parades and movies. The most famous event since 1907 is the New Year’s Eve ball drop.