This giant, blue sculpture outside the entrance of the Time-Life Building on the Avenue of the Americas is called Cubed Curve. It was created in 1972 by William Crovello and sponsored by the Association for a Better New York. Time Inc. occupied 21 of the 48 floors before announcing in 2014 their plans to move out. Perhaps this was done to provide expansion room for the fictional advertising agency Sterling Cooper Draper and Pryce from the Mad Men TV show. The 587 foot skyscraper is now named 1271 Avenue of the Americas.