No, this is not a Belgium waffle. That name is strictly North American after being introduced in Seattle, Washington in 1962. This is a street vendor’s sign for Brussels waffles which use a yeast batter. They are sold warm and crispy with rectangular sides and deep pockets to contain layers of confectioner’s sugar, whipped cream, fruit and chocolate. Yes, they are gooey, sloppy, messy and so delicious. Other types eaten in Belgium are the Liège and Flemish waffles.
