San Miguel is a haven for shopaholics. Cozumel’s main town offers several malls (Punta Langosta, Puerta Maya, Forum Shops, Royal Village), an excellent department store (Pama) and about eight blocks of retailers along Avenue Rafael E. Melgar. Frankly, the better deals are among the back streets inland from the waterfront. The cruise ship piers also offer a gaggle of spending alternatives. Cautious buyers patronize stores backed by cruise line guarantees. Adventurous shoppers love bargaining at boutiques and kiosks. For a literal local taste, visit the Mercado Municipal, a market filled with fruit, produce, fish and other foods.