Plaza Forum by the Sea is a shopping mall chockfull of retailers selling beach attire and souvenirs including Mexican crafts. It is located at the epicenter of Cancun’s Party Zone with a Caribbean overlook. At sunset, the center’s restaurants and nightclubs such as the Hard Rock Café begin swelling with nightlifers. Don’t expect to find any bargains. Do expect to have a lot of fun in this lively environment. Nearby at KM 8.5 is Plaza Caraco, an inside mall with 200 shops and more taverns such as Señor Frog’s.