A logo atop the Milwaukee Depot Station’s tower in Great Falls, Montana, is a remnant of an aggressive, expensive and disastrous decision to “Go west, young man.” The Milwaukee Road started in 1847. During its first 50 years, the company laid tracks like a spider through the plains. Then they spent $46 billion in today’s dollars to reach Seattle. That decision would cost them several bankruptcies before being acquired in 1985. A side note about this sign is the missing word “Pacific.” This was added to their name after the western expansion was complete.
