The midpoint of the major traffic artery 9 de Julio Avenue (July 9 Avenue) is Plaza de la República. This center medium is punctuated by Obelisco de Buenos Aires. The 235 foot, white concrete obelisk was designed by Alberto Prebisch and finished in 1936. The goal was to help celebrate the quadricentennial of the founding of Buenos Aires by Spanish conquistador Pedro de Mendoza in 1536. The sculpted bushes of the city’s initials make for a great photo opportunity.