For some people, nighttime is the best time of the day. Most resorts offer a variety of bars and at least one of them plays loud music until the wee hours of the morning. You can also seek out nightclubs along Highway 307. Occasionally they are associated with a hotel but also open to the public. An example is the Hacienda Doña Isabel complex at the Gran Bahia Principe Akumal. Or head towards Cancun or Playa del Carmen where nightclubs for night owls abound.