Since the London Coliseum opened in 1904 based on the design of Frank Matcham, its capacity of over 2,300 seats has qualified as London’s largest theater. The venue began featuring a variety of performing arts then evolved into a cinema house during the 1960’s. In 1968, the building was purchased by the Sadler’s Wells Opera Company. Now named the English National Opera, it primarily stages operas and performances by the English National Ballet. London Coliseum is located on St. Martin’s Lane in London’s theater district.