This sign welcomes all visitors to Hell, a fun attraction in the West Bay. Frankly, the adjacent rock formation is not too exciting. However, the moniker is the essence of clever marketing. There is a post office where you can send a letter from Hell. The gift shop employees constantly use double entendres regarding Hell. All of the souvenirs are blazoned with the words Hell or devil or both. I rarely purchase souvenirs. But I did go to Hell and back … with a shot glass.