Beer lovers enjoy the Heineken Experience at the former brouwery built in 1867. While touring four floors, you will examine old equipment such as these copper brew kettles, be fascinated by the exhibits and finish in the tasting room. Along the way, you will learn the history of this famous Dutch pilsner. In 1585, Jan Thymansz established a malt house. It evolved into De Hooiberg brewery. In 1864, at the age of 22, Gerard Heineken bought the business with money borrowed from his mother. After perfecting a yeast in 1873, Gerard named the resulting beer after himself: Heineken. Today, the parent company – Heineken N.V. – is the world’s second largest brewery with over 170 brands of beer.