The playful and iconic mascot for Guinness stout was created by graphic designer John Gilroy in 1935 while working at the S. H. Benson advertising agency. Part of the introductory copy by writer Dorothy Sayers read, “How grand to be a Toucan, just think what Toucan do.” Apparently this version on the side of Blake’s Bar in Galway can clutch a soccer ball while balancing two pints on his colorful beak. The toucan theme ended in 1982. However, the classic image keeps showing up around the world.
