The average listing price of a residence in Old Naples is about $2.3 million. This neighborhood is the epicenter for the most expensive housing. A good example is the 555 on Fifth building. Behind those columned balconies are condos that go for around seven figures. Prices get lower in concentric rings away from downtown but it is still hard to find a bargain. The average price in the city is nearly a million dollars and the median value is over $700,000.