Flåm has only 350 residents. They live in modest yet impeccably maintained homes with traditional rural Norwegian designs. Those in town have a lovely garden. Others in the valley are attached to farmland. You may notice most homes in Flåm have one of three exterior colors. There is history behind these paints. Bright red was the least expensive so it became the first choice of farmers. This is why so many barns are red. Yellow cost more because it was a mix of ochre with cod liver oil. Several houses in the valley are yellow. White was very pricey to produce because an essential component was zinc. This color became a status symbol among the wealthy.