The first coffee tree was planted in Brazil in 1727. Within 100 years, the crop became the country’s largest export representing nearly 20% of the world’s production. That dominance grew to 80% during the next century. The most delicious Brazilian coffee is grown on mountain plantations near São Paulo. From 1922 until the 1960s, nearly every bean was auctioned at the Official Coffee Exchange building (Bolsa Oficial de Café). Do not miss visiting the Coffee Museum. The exhibits at Museu do Café are fascinating and informative. The Proclamation Hall is opulent. And you can taste test coffee varieties from around Brazil.