In 1932, a large red neon sign for a home-town company was raised in Margaret Mitchell Square in Atlanta. The iconic Coca-Cola trademark soon became a downtown landmark. The sign’s design change over the years until it is removed in 1981. Fortunately, it made a return in 2003 with a retro-style look. Now the 33 foot diameter sign with over 10,000 bulbs is located on the Olympia building.