To say that Gothenburg is bicycle friendly is an understatement because there are approximately 500 miles of bike paths in the city. Approximately 40% of the one million residents cycle one to three days a week. So it makes sense that a company called Styr & Ställ would launch a bicycle rental program in 2010. As of 2013, they offered about 1,000 bikes at 60 locations for nine months of the year. The 25,000 subscribers took them for a spin over 400,000 times.
