A surprising site on Largo da Valeria is this well-constructed church. It is associated with the Assembly of God. Since the Pentecostal church was introduced in northern Brazil in 1910, it has grown to 14 million members. The goal of Assembleias de Deus is to build 100 churches in the Amazon Basin. A key element of the movement’s doctrine is to preclude all socially detrimental activities. The rules prevent not only smoking and drinking but also forbids less obvious things such as the use of cosmetics, fashionable attire and television.