In 2006, this 30 by 30 foot glass cube was opened by Steve Jobs on a plaza at the base of the GE Building. This is the entrance to Apple’s flagship store located below ground. During the first year, Apple Fifth Avenue attracted 50,000 shoppers a week and generated more than $1 million a day. The store still draws thousands of loyal Apple users whenever a new product is released. They can shop here 24 hours a day, 365 days a year.
